Trusted Choice

Trusted Choice® is the national marketing brand created exclusively for Big “I” members to help consumers understand the value an independent agent offers.

Differentiate your agency from the competition when you leverage our reach, expertise and savvy to increase your business. Incorporate our free resources into your local marketing to amplify your brand and highlight the value independent insurance agents bring to their communities. Access to all Trusted Choice programs and materials is included with Big “I” membership and available at no additional cost.


Ways Trusted Choice Helps Agencies

 

Website Analysis

Request a Digital Review to get a detailed analysis of your website highlighting areas performing well and areas you can improve to strengthen your search engine rankings and optimization.

Custom Marketing Materials

Choose items from a selection of marketing campaigns that can be customized with your agency logo and info. Campaigns offer print and digital ads as well as video and radio.

Marketing Reimbursement

Access funds to help you offset the cost of various marketing activities and customer experience upgrades.

TechCompare

Connect with top insurance industry technology providers offering services like SEO, Automation, Digital Marketing and more. 

Social Media Resources

Training programs, social media content, monthly planning calendar and our guidebook to help you get your platforms up and running.

Trusted Choice Logo

Add our logo to your website and marketing materials for increased reach and credibility.

Trusted Choice Pledge of Performance

The foundational values that guide all Trusted Choice agents. (Updated for 2023)
see all resources



Exclusively for Big ‘I’ members, Trusted Choice is the top brand for independent insurance agents

Trusted Choice is designed to amplify your local marketing and highlight the value that independent insurance agents bring to consumers. As a Big I member you automatically get access to materials that will benefit your business, provide you with consumer leads, and enhance your bottom line.

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Powered by Project CAP – Consumer Agent Portal

TrustedChoice.com

Project CAP is an initiative led by the Big “I” and six independent agency carriers to help member agents regain personal lines market share online using the TrustedChoice.com consumer website.

Why online? Well, because recent studies indicate that 75 percent of consumers start their search for insurance online. We’re not encouraging consumers to shop around online, we’re simply meeting them where they already are.

There are three levels to Project CAP: the “Find a Local Agent” and “Get a Quote” tools found on the consumer website, plus additional agency online marketing tools. Learn more below and at projectcapmarketing.com.






TrustedChoice.com is unlike any other website currently available to insurance prospects. Others offer consumer research and rate comparisons, but no others present the unique combination of information and rating along with the selection of a local independent agent advocate on their behalf. 

View TrustedChoice.com, consumer website
Content you can use

Before anything else, online consumers are looking for information, and they will definitely find it at TrustedChoice.com. Content is sorted into four major categories: Auto, Home, Business and Life.

Any Trusted Choice agency is licensed to use any content found on the consumer website in their own agency communications with consumers. There is even a tool to install an RSS feed on your website that will push the same “News You Can Use” articles from the consumer website homepage. Learn more

And like every agency website should, all articles have a clear statement that the information is not intended to provide advice. Instead they should contact their local independent insurance agents for assistance concerning their available options.

“Find your agent” tool

All IIABSC member agencies who have signed the Trusted Choice Licensing Agreement will appear in the search results of this tool. Project CAP’s Advantage subscribers will have enhanced profiles appearing at the top of the search results list.

“Get a quote” tool

Consumers can get online quotes on their home and/or auto insurance from participating carriers through the “Get a Quote” tool on TrustedChoice.com.

The consumer finishes their online search by selecting a a local Trusted Choice agent with whom to finish the process.  Only agencies who subscribe to Project CAP’s Advantage Plan will show in the search results.

You need to subscribe to Project CAP‘s Advantage Plan in order for consumers to find your agency using the “Get a Quote” tool on the consumer website.

Subscribers also have an enhanced agency profile including details such as hours of operation, staff profiles, testimonials and video links. These enhanced profiles not only differentiate their agency from the competition, but they show up higher in “Find a Local Agent” search results regardless of distance.

How to become an Advantage Plan subscriber

  1. Go to projectcapmarketing.com.
  2. Click the “Subscribe Now” button on the home page.
  3. Enter and submit your contact information using the form and wait for a Project CAP representative to contact you.